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South of Market (SoMa): San Francisco’s Urban Hub of Innovation and Culture

South of Market, or SoMa, is one of San Francisco’s largest and most dynamic neighborhoods, known for its industrial past, cultural landmarks, and status as a hub of tech innovation. Stretching from Market Street to the waterfront, SoMa has undergone significant transformations over the years, evolving from a gritty industrial district into a thriving urban center filled with cutting-edge architecture, cultural institutions, and diverse residential options.

In the late 19th and early 20th centuries, SoMa was home to warehouses, factories, and working-class housing. Following the 1906 earthquake, much of the neighborhood was rebuilt, maintaining its industrial character. By the late 20th century, artists and creatives began transforming SoMa’s industrial spaces into lofts and studios, laying the groundwork for the vibrant and eclectic community it is today.

SoMa is now synonymous with tech innovation, hosting the headquarters of major companies like Salesforce and LinkedIn, as well as countless startups. Its urban landscape features a mix of modern high-rise condominiums, converted lofts, and historic buildings. Cultural highlights include the San Francisco Museum of Modern Art (SFMOMA), Yerba Buena Gardens, and The Contemporary Jewish Museum, which make SoMa a hub for art and creativity.

The neighborhood is also a destination for nightlife and dining, with a diverse array of restaurants, bars, and clubs catering to every taste. Sports fans flock to Chase Center and Oracle Park, while the Moscone Center draws visitors for conferences and events.

With its mix of innovation, culture, and urban living, SoMa embodies San Francisco’s energy and evolution, making it one of the city’s most dynamic and sought-after neighborhoods.

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© 2025 James Kastner & Co., LLC & Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. This website is not the official website of Sotheby’s International Realty. Sotheby’s International Realty does not make any representation or warranty regarding any information, including without limitation its accuracy or completeness, contained on this website. Real estate agents affiliated with Sotheby’s International Realty, Inc. and some independently owned offices are independent contractor sales associates and are not employees of Sotheby’s International Realty. Equal Housing Opportunity.

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