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Pricing

Your list price is always your decision.

10 out of 10 homeowners view their property as more valuable than the highest priced sale in their area. The danger of over-pricing a property is that it can ultimately lead to a lower-than-market sale price after sitting on the market for an extended period. The market will react more quickly to a property priced at a fair market value, or even slightly lower. If a property is underpriced, the market will correct. An underpriced property that is not effectively marketed will likely only achieve the list price. I always want to create as much activity as I can in order to create a micro-market for the property and ultimately, a competitive, multiple-offer situation.


Comparable sales should be within the past 6 months (as this is what the appraiser will use) similar square footage, bedroom and bathroom count, amenities and condition. 



What does it mean for a Realtor to "Buy My Listing"?

This is Realtor-speak for over-promising on price in order to “win” a listing from a seller. I caution you not to hire a Realtor simply because they have promised you the highest sale price. At the end of the day, what sells your home for the highest price is the marketing and expertise of the agent you hire. The market will respond to that and deliver accordingly.


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Sotheby's International Realty

117 Greenwich Street

San Francisco, CA 94111

DRE 01369951

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© 2025 James Kastner & Co., LLC & Sotheby’s International Realty. All Rights Reserved. Sotheby’s International Realty® is a registered trademark and used with permission. This website is not the official website of Sotheby’s International Realty. Sotheby’s International Realty does not make any representation or warranty regarding any information, including without limitation its accuracy or completeness, contained on this website. Real estate agents affiliated with Sotheby’s International Realty, Inc. and some independently owned offices are independent contractor sales associates and are not employees of Sotheby’s International Realty. Equal Housing Opportunity.

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