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Calendar of Events

Managing all the moving parts is my job. I will provide you with a comprehensive calendar of how this process will unfold. In the meantime, you can see the basic points of what to expect:

PROPERTY PREPARATION

STAGING

PHOTOGRAPHY & VIDEOGRAPHY

MARKETING PREPARATION

FIRST OPEN HOUSE

FIRST BROKER TOUR

SECOND OPEN HOUSE

SECOND BROKER TOUR (IF NEEDED)

OFFER DATE (IF APPROPRIATE)

TOUR ON AND OFF MARKET COMPETITION (ONGOING)

REVISE PRICING STRATEGY (IF NECESSARY)

RE-WRITE COPY FOR INTERNET / MLS

On-Market: Week 1

Input property in Multiple Listing Service, including photo captions and virtual media

Email Local Agents, SIR Agents and my Agent List

Launch property on Sotheby’s international network and social media

Evening open house, Thursday 6-8 pm

Brokers’ Tuesday tour open house

Public open houses – Saturday 1-5 pm and Sunday 1-5 pm

On-Market: Week 2-3

Private showings

Follow-up with brokers and potential buyers

Web updates for open house

Refresh flowers and housekeeping, if needed

Open house email, social media

Public open house - Sunday 2-4 pm

On-Market: Week 4

Review competitive properties, market conditions and trends

Review and revise marketing plan and pricing strategy, as needed

Re-order photos on MLS and website; freshen copy